Magic Breakfast and Deutsche Bank Charity of the Year launch on stage

UK Charity of the Year 2026–27

Magic Breakfast

Dedicated to helping young people thrive

Partnership

The UK Charity of the Year programme is a two-year partnership with a pioneering charity aiming to address society’s most pressing issues by working with an expert organisation in the space. Since 1999, the programme has raised over £31 million and has enabled strategic growth for 30 charities by utilising Deutsche Bank employee skills, knowledge and expertise.

The partnership’s overriding ambition is to create a legacy by delivering meaningful impact for the charity and the issue it aims to address.

Charity of the Year 2026–27

One in seven children and young people in the UK arrive at school with empty tummies. Hunger doesn’t just affect learning; it impacts a child’s chance to thrive.

Each morning, Magic Breakfast impacts hundreds of thousands of children at schools in disadvantaged communities with nutritious breakfasts. For these pupils, breakfast isn’t just about food. It’s a moment of stability for those facing uncertainty. A non-stigmatising start for families navigating poverty. A consistent, nurturing environment that supports well-being and readiness to learn.

Magic Breakfast works to make sure every child can access a consistent, nurturing environment for breakfast, one that enables them to learn and thrive. Because the magic isn’t an extra. It’s essential.

Learn more about Magic Breakfast

Dementia UK 2024–25

Dementia UK is the specialist dementia nursing charity. Its nurses, known as Admiral Nurses, provide free, life-changing practical and emotional support to families affected by dementia. Working on Dementia UK’s free Helpline, in online and phone appointments and in communities across the UK, they are a lifeline for the whole family.

Over £2.2 million was raised during the partnership, and thousands of employees generously volunteered their time. This total could fund 30 brand new Admiral Nurses on Dementia UK’s Helpline and in the community.

If you or anyone you know is affected by dementia, visit Dementia UK or call the Helpline on 0800 888 6678.

Dementia UK partnership impact summary

What people are saying

“With 2.1 million children in the UK at risk of hunger, Magic Breakfast are excited to be working with Deutsche Bank to end child morning hunger now and for good. Their support could mean that every school day over the next two years, 15,000 children and young people have access to a nutritious breakfast and a nurturing environment to start their day.

Together, we can achieve a future where every child is nourished, empowered, and thriving. One, magical, breakfast at a time.”

Lindsey MacDonald, CEO at Magic Breakfast
Magic Breakfast and Deutsche Bank Plus You partnership

Fundraising

31 million pounds

The Charity of the Year programme has raised over £31 million for 30 charities.

1 million pounds

Employees raised over £1 million through the bank’s One Day annual fundraising campaigns in 2024–2025, donating a day’s salary that was matched by the bank.

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